Top 5 Ways To Make Your Website Standout

Getting Internet users to notice a website is like expecting someone to find a needle in a haystack. Chances, however, are relatively better if the website has been designed with the end-user in mind. While well-executed promotional campaigns can temporarily help draw attention to the site, the strength of its design and content are key elements that make a website standout amidst stiff competition. Here are five ways in which a website can prove its mettle:

5. Interactive
A great way to strike a chord with visitors is to pave way for meaningful exchange of information in the form of comments, feedback, or even a contact address or phone number, wherever relevant. Allowing visitors to record their opinions and responding to them completes the communication process.

4. Less Intrusive
It is a well-known fact that Internet users are challenged for time and have the least attention span or patience. Hence, it is important for websites to avoid springing up any movement on the screen that tends to distract visitors. Animations, sound effects, blinking ads, scrolling texts, prompts or popup dialogs, etc. are just but a few annoyances that can be done away with, unless the website is intended to entertain kids.

3. Impressive, Interesting and Readable
Design and content both play an important role in making the site impressive. Business websites should prominently feature a logo and a clear concise business message at the top of the page. Content across the site, needless to say apart from being original, should be relevant and make sense to the visitor. The information must also be drafted in an interesting manner.

Readability also includes the type of fonts, sizes and colours, background colour, the amount of white space on the page, line spacing, column layout, the number of images, number of links on the page, and the anchor text used for the links, among several other aspects. Optimising the number of elements on the page and their placement will ensure that the content is visually appealing.

2. Easily Navigable
Once the visitor is impressed with the website, he or she would naturally tend to explore the other pages on the site or respond to a call of action, such as register with the site, make a purchase, etc. Appropriate links on each page of the site and relevant anchor text, instead of the usual “click here for more information,” are a must. The homepage must include links to all the other pages of the site; the key is to exclude cyclic links (A->B->A). Using a neat set of menu options also improves navigability. Frames, though helps improve the navigational aspects of the site, also have some other limitations and can be avoided if possible. A small search box on the site also makes it easier for visitors to quickly locate the content.

1. Responsive
A faster response time is a great way to welcome visitors to the website and hold their attention. Website design and hosting infrastructure determine the performance speeds. Optimally designed sites can survive even when on limited resources. Avoiding heavy multimedia, clunky images (especially in the background) excess of scripts and ornamental fonts definitely help make websites more responsive. The use of ALT tags for images ensures that the site is accessible across different websites.

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